Agency Pricing Engine
For agencies that still build every quote by editing the same pricing workbook.
$18,450 36.6% margin
Sarah opens the pricing workbook, enters the quote inputs carefully, and tries not to touch the cells that might break a formula.
=IF(TargetMargin<0.30,ROUNDUP((Labor+Vendors)/(1-TargetMargin),-2),BasePrice)
Now Sarah opens a secured, company-hosted web tool she has bookmarked in her browser. She enters the quote inputs, follows the guided steps, and gets a consistent result without worrying about breaking anything.
From “only Sarah knows how this works” to a system everyone can use. If a process is repetitive, rule-heavy, or easy to mess up, it probably deserves a better tool.
The best app ideas usually start as processes everyone has already learned to tolerate.
If that person takes PTO, everyone suddenly becomes very respectful of their calendar.
Same inputs. Same formula. Same calculator. Again.
Good. Those twelve things can probably become rules.
That isn't flexibility. That's a system waiting to happen.
Your workaround has been promoted to a system.
Sometimes the logic is fine. The user experience is the actual problem.
If your process comes with instructions, exceptions, and a warning not to touch column H, we should talk.
I specialize in focused standalone tools: calculators, decision engines, assessments, workflow apps, trackers, and report generators.
Turn a complicated workbook into a guided tool with protected logic and a cleaner interface.
Turn rules, scorecards, or proprietary expertise into a structured decision system.
Replace repeated steps, manual reviews, and version chaos with one purpose-built workflow.
Stop teaching people how to work around the process. Build the process into the tool.
A few examples of ordinary, slightly painful workflows — and the focused web tools they could become.
For agencies that still build every quote by editing the same pricing workbook.
For consultants who have a valuable methodology trapped inside a questionnaire, spreadsheet, and manually assembled report.
For teams where promotion discussions depend on several criteria, multiple opinions, and a lot of “I think they’re ready.”
For compensation plans where payout depends on quota, tier, accelerators, and enough conditions to make a calculator feel personal.
For teams comparing vendors with a scorecard that somehow still ends in a meeting where everyone remembers the criteria differently.
For service businesses that know revenue immediately but need three tabs and a minor investigation to learn whether the client is actually profitable.
Answer seven questions about the process you're thinking about.
A suspiciously scientific score will appear here.
Tell me about the workflowI can turn an assessment, methodology, scorecard, worksheet, calculator, or diagnostic into a branded interactive product.
PDF + spreadsheet + methodology + knowledge
Assessment + results + report + repeatable client experience
You keep the expertise. The software makes it scale.
The goal isn’t to reinvent a business process just because software is involved. It’s to preserve what works and remove what doesn’t.